Project Description:
Shopgenie is a software product created for auto shops to streamline their workflow. Shopgenie contracted me to design and illustrate images and icons to be implemented throughout their website. The goal was to reflect the brand's bright and playful attitude using simple, hand-drawn vector graphics with a family-like cohesion. The deliverables were one complete composition of the icons emerging from a toolbox and the icons as stand-alones. Shopgenie not only used the graphics throughout their website but also on team ephemera and other marketing applications. This project demanded not only illustrative skills but a strong understanding of stylistic unity.
