Project Description:
Dock Tok is a social media personality and brand whose content centers around "dad" humor shared dryly on a dock while sipping coffee. The commission originally only entailed logo design. My goal was to create several cohesive illustrations and logo variants that could be utilized for any environment or merchandise. The full scope of this project expanded to designing other brand touchpoints and ephemera, such as labels for coffee beans. In the end, this project demanded a diverse range of design skills, from logo development, color coding, typography, and layout design.
