Design Challenge:
Design an engaging and cohesive event identity across media that announces our 2022 Senior Show. It must celebrate the Visual Arts and Graphic Design senior capstone work and experiences. The design must clearly inform, call to action, and capture the spirit of PLNU and its graduates.
Solution:
My design process began with intensive brainstorming. I took the Senior Show spirit and created a map of associative words and phrases to catalyze my creativity. This process brought me to the idea of "r we ther yet?" a childlike phrase synonymous with a road trip with one's family, something that I found parallels the journey of college. With this idea as a foundation, I created the illustration and type to use in my designs. Following this, I employed grids to create cohesive compositions for each deliverable of the campaign. The result was a unified promotional campaign that is informative and incites the spirit of the Senior Show.
